I wrote a short blog on Christmas Day (read it here http://url.ie/4fjs ). It wasn't meant to offend, but it has received a lot of flack (read the comments!). In fact I have just re-read it and it is quite inoffensive. If anything it pays respect to Jon Morter and his campaign and the good it did. Jon actually replied to me on Twitter, and did not seem fazed by my blog. So it seems that some of his Facebook campaign's followers take it a little bit more seriously than he does.

Guys, this is all about Market Forces. The market will decide, and has decided what will be No1, the leader, the best product, or whatever. Marketers have known this for decades – that is why they have marketing! The X-Factor, Cowell, SyCo, ITV are huge marketing machines. Jon Morter proved that Facebook is also a huge marketing machine. The marketing machine(s) influence the Market Forces. The Market Forces decide the outcome.

In fact, when Jon was on BBC's Breakfast he himself said that Joe McElderry would have the number one spot for the New Year. The consequence was that the forces of the market made it so.