Recently I read, and then subscribed to, Seth Godin's blog. That's when I realised I was doing it all wrong.

Blogging was about me and my issues. Blogging is bigger that that – bigger than me. Blogging is going to change, at least while I am the author. Blogging will have more value, and others should benefit.

No more self-indulgent, auto-immersed dribble about what peeves me off, or what gets me hot. Hot and cold. Blowing. That's what it was, but that is not what it should be. I was doing it all wrong (like so many others!)

The challenge is to have the quality of content, and purpose of message. Where there is no challenge, there is no purpose.