Twelve years ago the Simpson's Movie was a sensation. There is a great scene when Bart places a black bra over his head and declares that he is the "mascot of an evil corporation".  It one of the many scenes that I have not forgotten. However I believe it to be untrue.

Ten years on I found myself back there and I believe my argument holds true. Disney is a corporate machine that is intent on building desire and delivering happiness.  Observing Disney's business strategy they constantly adapt and innovate, and consistently produce positive returns. Ten years ago I commented on the previous six months of positive returns and growth in the share price. The share price that week was $31. The share price this week is $146. Significantly outperforming the Dow Jones Industrial Average in those ten years.  And all around me I saw people enjoying themselves.